Workshop -
Creating Impactful Video Content to Capture and Maximise Engagement
20th Annual Social Media for Government Conference
I had the privilege of being invited to the 20th Annual Social Media for Government Conference in Melbourne to share my video creation and editing tools with government departments looking to lift their content and create more successful videos.
Day one kicked off with my three-hour workshop on crafting compelling video stories to communications professionals from across Australia and the US to discuss how we approach creating videos on sensitive and complex issues.
The conversations were insightful, the questions sharp, and the feedback genuinely encouraging. I’m excited to bring these learnings back to my team and keep pushing the boundaries of effective communication.
Huge thanks to CommsRoom and the Insurance Commission of Western Australia for sponsoring and supporting me on this trip.
The tailored workshop:
Creating Impactful Video Content to Capture and Maximise Engagement workshop equips communication professionals and small businesses with the tools and skills to create professional-looking videos using their mobile phones, enabling cost-effective in-house content production.
Participants will gain practical knowledge on essential equipment, planning techniques like storyboarding and scripting, and effective use of locations, props, and people.
The workshop also covers key filming techniques, including lighting, framing, sound recording, and visual storytelling, ensuring businesses can produce polished, engaging videos.
This workshop is an excellent opportunity for the businesses and government departments to enhance the professional capabilities of their staff by teaching them how to create high-quality video content using their smartphones. By equipping participants with practical skills in video production, the council can support local businesses and individuals in their content creation efforts.
Key Takeaways:
Choosing the right equipment (cameras, tripods, microphones, lighting).
Basics of framing, lighting, and sound.
Simple editing techniques using free or low-cost software.
Activity:
Participants plan a video shoot for their business.
Participants create a 30 second introduction mobile phone film for a reel.
Length of workshop:
Three hours.
Resources:
What is the most successful structure for a social media video?
Watch my example.
5 steps to create a social media video.
What is the most successful structure for a social media video? Watch me break down the 5 steps to creating a social media video.